We created Mayrhofen`s Rise & Fall 2012 spot. Focussed on high voltage action, an unparalleled adrenalin kick and fantastic entertainment.

Rise & Fall thrilling event, with a touch of aggression, perfection, extremism as well as a healthy dose of emotion and lifestyle. An unprecedented sporting event in which teams compete in a race against the clock. NO MERCY – these athletes are going to need plenty of staying power. The teams, consisting of four members, have four sporting disciplines to overcome. Rise: Ski touring and mountain bike & Fall: Paraglide and ski or board.

PRODUCTION INSIGHTS

early studies

2d/3d concepts